Products related to Relationship:
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Customer Relationship Management : A Global Perspective
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM).The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm.This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework.It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach.The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
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Customer Relationship Management : A Global Approach
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing.Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
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Customer Relationship Management : A Global Approach
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing.Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
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Information Technology for Management : Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability
Comprehensive coverage of developments in the real world of IT management, provides a realistic and up-to-date view of IT management in the current business environment Information Technology for Management provides students in all disciplines with a solid understanding of IT concepts, terminology, and the critical drivers of business sustainability, performance, and growth.Employing a blended learning approach that presents content visually, textually, and interactively, this acclaimed textbook helps students with different learning styles easily comprehend and retain information.Throughout the text, the authors provide real-world insights on how to support the three essential components of business process improvements: people, processes, and technology.Information Technology for Management integrates a wealth of classroom-tested pedagogical tools, including 82 real-world cases highlighting the successes and failures of IT around the world, interactive exercises and activities, whiteboard animations for each learning objective, high-quality illustrations and images, boxed sections highlighting various job roles in IT management and giving examples of how readers will use IT in their career as a marketing, accounting, finance, human resource management, productions and operations management, strategic management, or information technology professional, or as an entrepreneur, and illustrative innovative uses of information technology.Now in its thirteenth edition, this leading textbook incorporates the latest developments in the field of IT management, based on feedback from practitioners from top-tier companies and organizations.New topics include Network-as-a-Service (NaaS), hybrid cloud, cryptocurrency, intent-based networking, edge analytics, digital twin technology, natural language generation, and many more.New “How will YOU use IT” boxes directly inform students in all majors about how IT will impact their careers.Throughout this edition, greater emphasis is placed on the use and impact of IT on global business, globalization, and sustainability.Equipping readers with the knowledge they need to become better IT professionals and more informed users of IT, Information Technology for Management, Thirteenth Edition, is the perfect textbook for undergraduate and graduate courses on computer information systems or management information systems, general business and IT curriculum, and corporate-in-house-training or executive programs in all industry sectors.
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What is the relationship between intelligence and creativity?
Intelligence and creativity are related but distinct cognitive abilities. Intelligence involves problem-solving, logical reasoning, and the ability to learn and apply knowledge. Creativity, on the other hand, involves thinking outside the box, generating novel ideas, and making connections between seemingly unrelated concepts. While intelligence can contribute to creativity by providing a strong foundation of knowledge and skills, creativity often involves a willingness to take risks, think unconventionally, and explore new possibilities that may not be strictly tied to traditional measures of intelligence.
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What is digital transformation?
Digital transformation is the process of integrating digital technology into all aspects of a business, fundamentally changing how it operates and delivers value to customers. It involves using technology to streamline processes, improve efficiency, and create new business models. Digital transformation is not just about adopting new tools or systems, but also about changing the mindset and culture of an organization to embrace innovation and adapt to the digital age.
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What is the relationship between power and efficiency?
Power and efficiency are closely related in the context of energy usage. Power refers to the rate at which work is done or energy is transferred, while efficiency measures how well energy is converted into useful work. In general, higher power output does not necessarily mean higher efficiency, as a system can be powerful but inefficient if it wastes a lot of energy. On the other hand, a system can be efficient but not very powerful if it can convert a small amount of energy into useful work. Therefore, the relationship between power and efficiency is that they are both important factors to consider when evaluating the performance of an energy system.
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What is the relationship between productivity and economic efficiency?
Productivity and economic efficiency are closely related concepts. Productivity refers to the amount of output produced per unit of input, such as labor or capital. When productivity increases, more output is produced with the same amount of input, leading to greater economic efficiency. Economic efficiency, on the other hand, refers to the optimal allocation of resources to maximize output and minimize waste. Therefore, higher productivity often leads to greater economic efficiency as resources are used more effectively to produce goods and services. Conversely, lower productivity can lead to inefficiencies in resource allocation and reduced overall economic efficiency.
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Innovation in Music: Technology and Creativity
Innovation in Music: Technology and Creativity is a groundbreaking collection bringing together contributions from instructors, researchers, and professionals.Split into two sections, covering composition and performance, and technology and innovation, this volume offers truly international perspectives on ever-evolving practices. Including chapters on audience interaction, dynamic music methods, AI, and live electronic performances, this is recommended reading for professionals, students, and researchers looking for global insights into the fields of music production, music business, and music technology.
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Relationship Rescue : Repair your relationship today
In his bestselling book, Life Strategies, Phil McGraw gave powerful, straightforward advice on shaping your life and then making dramatic changes.In Relationship Rescue McGraw applies this expertise to relationships, explaining how to repair and maintain them using his unique 7-step relationship rescue plan.He can help you to diagnose what is wrong in a relationship, take personal responsibility, escape wrong thinking, embrace relationship truths, learn the formula for success, renegotiate a relationship and learn to live with love and harmony.
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Relationship Marketing in the Digital Age
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s.But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge.Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners.In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
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Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology
The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector.These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.
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What is the relationship between science and technology?
Science and technology are closely related and often work hand in hand. Science is the study of the natural world and seeks to understand how things work, while technology is the application of scientific knowledge for practical purposes. Scientific discoveries often lead to technological advancements, and technology, in turn, enables scientists to conduct research and experiments more efficiently. The two fields are interconnected and rely on each other for progress and innovation.
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What is Digital Technology 2?
Digital Technology 2 is a course that builds upon the foundational concepts introduced in Digital Technology 1. It delves deeper into topics such as programming, web development, data analysis, and cybersecurity. Students will further develop their skills in using digital tools and technologies to solve real-world problems and gain a more advanced understanding of how technology impacts society. The course aims to prepare students for a career in the rapidly evolving field of digital technology.
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What is the relationship between natural sciences and technology?
The natural sciences and technology are closely related fields that often work hand in hand. Natural sciences, such as biology, chemistry, and physics, provide the foundational knowledge and understanding of the natural world, which is then applied in the development of technology. Technology, on the other hand, utilizes the principles and discoveries of natural sciences to create new tools, products, and processes that improve our lives and advance our understanding of the world. In this way, natural sciences provide the knowledge base for technology, while technology applies that knowledge to create practical solutions and innovations.
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What is the relationship between local and global computer networks?
Local computer networks are smaller networks that are limited to a specific geographic area, such as a home, office, or campus. Global computer networks, on the other hand, are vast networks that connect people and resources across the world, such as the internet. Local networks often serve as the building blocks for global networks, as they connect individual devices and systems to larger networks that enable communication and data sharing on a global scale. Global networks rely on local networks to facilitate the transfer of information between devices and users in different locations.
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